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Privacy Policy

Effective Date: January 1, 2023

Our Commitment

SugarDaddyAfrica.com & SugarDaddy.ng ("SugarDaddy"), which is operated respectively by METAGS, LLC. ("MeTags UAE") and SD Intermedia LTD ("SD Nigeria"), respects your privacy. We are committed to protecting the privacy of our users and we want to provide a safe and secure user experience. We will use our best efforts to ensure that the information you submit to us remains private and is used only for the purposes set forth herein. This policy details how data about you is collected, used, and shared when you access our websites and services or interact with us (collectively, the "Services").

This privacy policy applies to all information we collect through our web and mobile applications from current and former Sugar Daddy users and visitors. When you are no longer our customer, we continue to share your information as described in this policy. This policy also covers our treatment of any personally identifiable information that our business partners share with us.

By using Sugar Daddy, you accept the practices described in this Privacy Policy. This Privacy Policy may be changed occasionally, without notice. By using this service or visiting this website you agree to the most current policies listed here.

You can choose not to provide us with any information at any time, but doing so may prevent you from using certain or all features of our website if the information is necessary for using those features. Such features may include, but are not limited to, communicating with other users.

By becoming a member of this website, you agree to receive email communication from us. You can opt out of receiving some messages, such as promotional messages, understanding that it may take us a reasonable amount of time to process your opt-out request. You may not be able to opt out of transactional emails, messages about your account, and service messages.

Our website is intended for users 18 years old and above. We do not knowingly collect personal information from children or anyone under the age of 18.

Information We Collect

We may collect and store any personal information you enter on our website or while using our service, including your name, address, email address, phone number, payment method information, and any information about yourself, activities, and interests that you enter while using our service.

Information like your IP address, device ID, browser type, language, access times, referring website address, and the content of any undeleted cookies from us in your browser may also be collected automatically.

We may also use cookies, web beacons, and other similar technology to track your use of our site, including your activity on our site, the time and date of your use, the links you click, and the searches you make.

Third party advertising companies and service providers may also collect information from our users about their interaction with advertisements posted on our site. We will never provide personal information to third parties.

Information You Provide

Any personal information, photographs, and content you post on our website while using our service is governed by our terms of service and must follow the rules and guidelines listed within them.

Information you post on your profile will not be shown on publicly viewable web pages but may be shown to other logged in Sugar Daddy users, depending on your privacy settings. We're not responsible for who reads this information or what others do with this information.

You can access any information we collect or you provide any time until your account has been deleted.

How We Use Your Information

The information we collect from you is used to improve our website, service, and any advertisements listed on our site. We may collect or use your information directly, or through a third party vendor, who will only use your information to perform services for us.

We may also use your information to:

  • Communicate with you about our product or any other products or service we think will interest you
  • Provide you with customer service and manage your account
  • Analyze your use of our website and service to improve your experience and our products
  • Create and develop content and advertising that's relevant and of interest to you on our sites or in our advertising on other sites
  • Track ads and perform website analytics
  • Enforce the rules and guidelines of our Terms of Service
  • Process your payments for any subscriptions or payments made through our website

If you have any questions about this Privacy Policy, Please contact our Support centre.

How We Protect Your Personal Information

We'll never share your personal information with others except through the following circumstances:

  • Third parties that are performing services on our behalf related to your account or use of this website. They will only have access to your information related to the service they are performing for us. They will not be able to share your personal information or use it for any reason other than the services they are contracted to perform for us.
  • For a subpoena, a court order, or a request for cooperation from law enforcement or a government agency
  • To defend against legal claims or to exercise our legal rights
  • In connection with the sale of our business
  • To deliver or develop targeted advertising and report on your interactions with advertising

We may also use or share non-personal information or personal information that is in non-human readable form to improve our service or analyze the performance of our service.

We will always take any necessary and appropriate measures to protect your personal information from being accessed or disclosed inappropriately. But please always use caution when using this website or service and sharing any personal information online as we cannot guarantee your personal information, communications with other members, searches, or other information will always remain secure.

Interest-Based Online Advertising and Google Analytics

This section of our Privacy Notice provides details about interest-based online advertising (also called "targeted advertising", "remarketing", or "behavioral advertising"), Google Analytics, and your choices with respect to this type of advertising.

We use Google Analytics’ 3rd-party audience data such as age, gender and interests to better understand the behavior of our customers and work with companies that collect information about your online activities to provide advertising targeted to suit your interests and preferences. For example, you may see certain ads on this website or other websites because we contract with Google and other similar companies to target our ads based on information we or they have collected, including information that was collected through automated means (such as cookies and web beacons). These companies also use automated technologies to collect information when you click on our ads, which helps track and manage the effectiveness of our marketing efforts.

If you have any questions about this Privacy Policy,please contact our Support centre.

Quick Links

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SugarDaddy.ng is a new luxury/lifestyle dating site for the beautiful, wealthy, and successful, based in and out of Lagos State, Nigeria.

MEMBERS OF SUGAR DADDY ARE NOT SUBJECT TO MANDATORY BACKGROUND SCREENINGS BUT HAVE THE OPTION TO SUBMIT FOR A BACKGROUND CHECK AND/OR ID VERIFICATION.

Sugardaddy.ng does not promote adult services or paid companionship. We provide a respectful, inclusive space for genuine connections.

© 2026 SugarDaddyAfrica.com & Sugardaddy.ng in conjunction with SD Intermedia Limited, and its related companies.